My Story

 

NICOLA LESPEARE

 

Hi!

I'm Nicola, founder and illustrator of a distinctive greeting card brand that draws inspiration from fabulous afros and the richness of deep skin tones. 

My eponymous brand was born out of a vision to transform the lack of visible representation and availability of Black character cards within the greeting cards industry.

 

I’m dedicated to making this vision a reality by using my love of illustration to create imaginative cards that celebrate and elevate black women, men and children.

 

At the heart of my brand is a purpose and commitment to help you celebrate family, friendships, birthdays and magical life occasions with beautifully designed cards that create connections and evoke resonation.

 

Helping You To Celebrate 

 

Unable to find a relatable birthday card of a black girl flourishing with her afro for my sisters birthday, I decided to create a unique birthday card as a surprise. Reviving my illustration skills which I hadn't used for so long years, I excitedly sketched a drawing of a woman with radiant melanin skin, clasping a bunch of balloons and wearing a fabulous afro. 

My sister loved her surprise and was so excited to receive a special card that reflected her skin tone and beautiful hair texture.

Seeing her expression and how she resonated with her celebration card in that moment, made me want to recreate the same happy experience for others. Because other people struggled with the same dilemma of being unable to find imaginative celebration cards for people of African and Caribbean heritage, I chose to do something about it.

My Mission

To shape the future and prominence of Black greetings cards, enabling our customers to celebrate family and cherish friendships with cards they'll adore.

My Vision

To be a leading brand synonymous with imaginative cards that elevates the audience we serve, and celebrates the diverse shades of beautiful Black skin tones.

 

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Love Your #Frofabulous

Nicola x

©nicola lespeare 2020

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