The Heart of
I'm Nicola, founder and illustrator of an evolving greeting cards brand that draws inspiration from fabulous afros and the beauty of melanin skin tones.
My eponymous brand was born out of a vision to transform the lack of visible representation and availability of Black character cards within the greeting cards industry.
I’m dedicated to making this vision a reality by using my love of illustration to create imaginative cards that celebrate and elevate black women, men and children.
At the heart of my brand is a purpose and commitment to help you celebrate family, friendships, birthdays and life's magic experiences with beautifully designed cards that create connections, stir emotions and evoke resonation.
Vision Becoming Reality
Unable to find an eye-catching birthday card of a black girl rockin' her afro for my sisters birthday, I decided to create a unique birthday card as a surprise. Reviving my illustration skills which I hadn't used for some years, I excitedly sketched a drawing of a woman with radiant melanin skin, clasping a bunch of balloons and wearing a fabulous afro.
My sister loved her surprise and was so excited to receive a birthday card that reflected her skin tone and beautiful hair texture.
Seeing her expression and how she resonated with her celebration card in that moment, made me want to recreate the same happy experience for others. Because other people struggled with the same dilemma of being unable to find imaginative celebration cards for people of Black heritage, I chose to do something about it.
To shape the future and prominence of black greetings cards, enabling our customers to celebrate family, cherish friendships and be inspired by fabulous 'fros.
To be a leading brand synonymous with captivating cards that elevates the community we serve, and celebrates the diverse shades of beautiful Black skin tones.
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